![]() ![]() “ Top Gun: Maverick” – “Back”, Paramount Pictures, AV Squad.“The Matrix Resurrections” – “Free”, Warner Brothers Pictures, Big Picture Entertainment.“Red Notice” – “Teamwork”, NETFLIX, JAX.“Bullet Train” – Sony/Columbia Pictures, Ignition Creative.“We’ve recently seen a major increase in streaming and this year’s talent has been particularly elevated to keep up with how transformative the entertainment industry has become.”Īdding to new categories this year, Brady adds: “our two new categories are a reflection of the reimagined digital era that we are currently living in, and we’re grateful for the opportunity to show appreciation for their creative abilities.”Ĭontent run between April 4, 2021, and May 31, 2022, was eligible to enter. “We’re thrilled to be back in LA for this year’s ceremony,” said Brady-Watters. Steinberger said he is looking forward to working with Slavin and added that he was "thrilled with the work the Open Road team has done."Īs for company founder Jane Friedman, she told the WSJ she was “very happy that the company has gotten to the point where it was viable for sale.The top trailer houses included AV Squad, which includes AV Print with 39 noms, tracked by GrandSon with 37 and Tiny Hero with 29.Ĭo-founded by Evelyn Brady-Watters and Monica Brady, the goal of the awards is to recognize the talented professionals who work behind the scenes to create trailers and marketing content for new movies, television and streaming series. Slavin will continue to work with Open Road as a consultant. Steinberger will take over as company CEO January 1 from Paul Slavin, who joined Open Road in late 2015 and helped the company focus on its marketing efforts, which led to consistent profitability. The private equity firm Abry Partners, which specializes in investments in media and technology, is also part of the group as well as what was described as “a number of prominent individual investors from the worlds of publishing and finance.” It's most recent earnings statement, Open Road said profits were up significantly in 2020 and are on the rise in 2021, with second quarter results showing and increase of 22% in revenue and EBITDA improvement of over 292% in 2021.Īmong the newly formed investor group’s backers are two Open Road clients, Grove Atlantic, which has its full catalog of titles with Open Road, and MEP Capital, a media and entertainment-focused private equity fund that is part owner of Rosetta Books. Since it has honed its marketing strategy, Open Road’s sales have doubled over the last three years and, according to the WSJ, revenue will approach $50 million this year and the company is profitable. Open Road absorbs all costs of marketing. ![]() Partner publishers pay nothing to Open Road until marketing services generate revenue that exceeds the publisher's baseline sales (a mutually agreed upon sales number for the titles prior to inclusion), and then a revenue split kicks in on the uplift for those titles. Operationally, Ignition involves the use of powerful consumer outreach vehicles, direct demand stimulation, strategic and tactical pricing, consumer segmentation and personalization, content syndication, metadata and copy optimization. Steinberger said in November alone Open Road launched about 52,000 campaigns. The company is currently working with 35,000 titles (including about 11,000 titles to which it owns the rights) through its Ignition program and executes tens of thousands of individual marketing campaigns each month. ![]() Open Road’s data scientists analyze “thousands of data elements to determine the most appropriate marketing campaign,” Steinberger said. During that time he saw how Open Road's proprietary search engine optimization had potential to double the sale of backlist books. Steinberger told PW that after leaving Perseus Books Group following its sale to Hachette Book Group and before he formed a group that acquired Arcadia Publishing, he had consulted for Open Road. Founded in fall 2009 by former HarperCollins CEO Jane Friedman, Open Road began life as an e-book publisher and marketing company that in recent years has focused on using its proprietary platform to promote e-books for about 70 publishers. A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media (OR/M) for what the Wall Street Journal reported was a purchase price between $60 million and $80 million.
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